ABTTT - Mod 1 and 2

ABTTT - Mod 1 and 2

University

20 Qs

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ABTTT - Mod 1 and 2

ABTTT - Mod 1 and 2

Assessment

Quiz

Information Technology (IT)

University

Practice Problem

Medium

Created by

maria Roa

Used 3+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who defined the tourism industry as an umbrella industry with a complex distribution chain?

Buhalis

Gretzel & Fesenmaier

Werthner and Klein

Laudon & Traver

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which web development based on user-generated content poses challenges to tourism marketers?

Web 1.0

Web 2.0

Search Engine Optimization (SEO)

Paid Advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What technological tool allows consumers to experience a virtual representation of tourism products?

Live Streaming

Augmented Reality

Virtual Tours

Online Reviews

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered an indispensable part of tourism marketing plans today?

Radio Advertising

Social Media Marketing

Travel Magazines

Flyers and Brochures

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the process called when new intermediaries, like OTAs, reappear in travel distribution?

Re-engineering

Re-intermediation

Metamediaries

Disintermediation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What stage of tourism consumption involves obtaining information for planning and evaluating alternatives?

Post-consumption

Consumption

Pre-consumption

Distribution

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What stage of tourism consumption involves sharing, storing, and reliving travel experiences?

Distribution

Pre-consumption

Post-consumption

Consumption

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