CILT Certificate – Logistics & Transport

Which of the following is NOT one of the 7Ps of marketing?

• Product

• Price

• Performance

• Place

A logistics company offering the lowest freight rates is pursuing:

• Differentiation strategy

• Cost leadership strategy

• Focus strategy

• Diversification

Rising fuel costs are usually classified as:

• Internal strength

• Internal weakness

• External opportunity

• External threat

A press release about a logistics company winning an award is an example of:

• Advertising

• Public Relations

• Networking

• Segmentation

Which positioning strategy involves targeting a narrow market segment?

• Differentiation

• Cost leadership

• Focus strategy

• Diversification

Trade fairs and exhibitions provide logistics companies with opportunities for:

• Networking and lead generation

• Reducing delivery times

• Warehousing expansion

• Crisis management

Segmenting customers based on income level relates to:

• Psychographic

• Demographic

• Behavioral

• Situational

Customer loyalty programs in logistics marketing are aimed at:

• Retaining clients and encouraging repeat business

• Reducing delivery times

• Lowering staff salaries

• Increasing warehouse size

A warehouse with modern IT systems and scanners is an example of:

• Internal strength in SWOT

• External opportunity

• Weakness

• Threat

Which “P” ensures that the service is delivered consistently and efficiently?

• Promotion

• Process

• People

• Price