Media & Communication Sector

What type of data includes user profiles and demographics?

• Transaction records

• Content data

• Engagement metrics

• Personal details

Which of the following is NOT a type of engagement metric?

• Likes

• Shares

• Views

• User profiles

What is the primary purpose of audience analytics?

• To track transactions

• To store data

• To analyze user preferences

• To create content

Which storage method is primarily used for multimedia files?

• Paper records

• Cloud storage

• Backup servers

• SQL databases

What tool is commonly used for data analytics in media?

• Google Analytics

• Microsoft Word

• Adobe Photoshop

• Slack

Which of the following is an example of algorithmic curation?

• Conducting sentiment analysis

• Recommending videos on YouTube

• Creating a news article

• Generating a report

Who primarily uses audience analytics to plan coverage?

• Content creators

• Advertisers

• News editors

• Policy makers

What is the purpose of sentiment analysis?

• To generate reports

• To store data

• To gauge public opinion

• To track user engagement

Which organization uses audience analytics for program adjustments?

• ABS-CBN News

• GMA Network

• Facebook/Meta

• Philippine Daily Inquirer

What type of data includes IP addresses and login credentials?

• Sensitive data

• Content data

• Transaction records

• Engagement metrics