Media & Communication Sector
Authored by Rhyven Jay Caballero
Information Technology (IT)
University
Used 1+ times
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of data includes user profiles and demographics?
Transaction records
Content data
Engagement metrics
Personal details
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a type of engagement metric?
Likes
Shares
Views
User profiles
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of audience analytics?
To track transactions
To store data
To analyze user preferences
To create content
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which storage method is primarily used for multimedia files?
Paper records
Cloud storage
Backup servers
SQL databases
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What tool is commonly used for data analytics in media?
Google Analytics
Microsoft Word
Adobe Photoshop
Slack
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of algorithmic curation?
Conducting sentiment analysis
Recommending videos on YouTube
Creating a news article
Generating a report
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who primarily uses audience analytics to plan coverage?
Content creators
Advertisers
News editors
Policy makers
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