
Global Digital Supply Chain - DCommerce
Quiz
•
English
•
University
•
Practice Problem
•
Hard
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In global CPG supply chains, what is the core structural distinction between EB2C and D2C models?
EB2C is defined by the digital channel, while D2C is defined by ownership of the consumer relationship.
EB2C eliminates intermediaries, while D2C always uses wholesalers.
EB2C ensures higher margins than D2C.
EB2C applies only to developed markets, D2C to emerging markets.
EB2C and D2C are operational synonyms.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
For a multinational CPG, which strategic risk is highest when over-relying on EB2B digital commerce platforms?
Loss of direct consumer insights due to wholesale data opacity.
Inability to secure financing for B2B portals.
Decline in international trademark protection.
Over-investment in omnichannel marketing.
Higher fixed manufacturing costs.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which KPI best captures the added value of EB2B digitization in global CPG supply chains?
Cost per click (CPC) on digital campaigns.
Reduction in order-to-cash cycle time for distributors.
Instagram follower growth for corporate brands.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When shifting from EB2C to D2C, what is the most material financial trade-off for a global CPG?
Lower gross margins but higher working capital efficiency.
Higher gross margins and data ownership, but increased fulfillment and last-mile costs.
Improved brand equity but reduced cash flow.
Reduced SG&A but higher commodity price exposure.
Elimination of CAPEX in digital platforms.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In EB2C channels, why does last-mile logistics pose a unique efficiency challenge for CPG vs. traditional retail?
EB2C requires lower temperature thresholds for all shipments.
High order fragmentation and consumer expectations for fast delivery increase cost-to-serve.
EB2C consumers prefer only bulk wholesale packs.
Freight subsidies distort EB2C delivery models.
EB2C relies only on rail and maritime freight.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A CPG firm’s EB2C operation shows a 15-day longer Days Sales Outstanding (DSO) than its D2C channel. What is the primary financial impact?
Reduced working capital needs.
Increased capital cost due to slower cash conversion.
No effect, as digital payments always settle instantly.
Improved brand recognition.
Increased factory utilization.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which supply chain lever best enables resilience when balancing EB2C and D2C across volatile emerging and developed markets?
AI-driven dynamic allocation of inventory across channels.
Outsourcing production entirely to EB2B partners.
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