Digital Media Quiz

What is digital media primarily defined as?

• Any media that operates in conjunction with analog data formats

• Only video and audio content

• Traditional print media

• Any communication media that operates with encoded machine-readable data formats

Which of the following is NOT an example of digital media?

• Digital audio

• Social media

• Printed newspapers

• Digital images

What significant impact has digital media had on society?

• It has simplified traditional media

• It has caused disruptive innovation in various fields

• It has eliminated the need for computers

• It has made print media more popular

What does the 'triple-product' business model of digital media platforms involve?

• Selling products directly to consumers

• Providing information and entertainment while capturing user data

• Creating only paid content

• Limiting user engagement

What is 'earned media'?

• Media owned by a company

• Paid advertisements on social media

• Public relations media channels that do not require direct payment

• Media that requires payment for exposure

Who is credited with writing the first computer program?

• Alan Turing

• Ada Lovelace

• Vannevar Bush

• Charles Babbage

What year is considered the beginning of the digital age?

• 2007

• 2002

• 1990

• 1986

What is the main function of digital computers?

• To replace all analog devices

• To store and process information using binary code

• To perform only one task

• To create physical media

What did Vannevar Bush envision in his essay 'As We May Think'?

• A new type of print media

• A system of devices to help store and analyze information

• A method to eliminate digital media

• A future without computers

What is 'owned media'?

• Media that is paid for by advertisers

• Digital assets controlled by a company or individual

• Media that is shared for free

• Content created by third parties