Understanding the Sales Process

What is one of the main reasons customers value good customer service during the sales process?

• It is cheaper than other services.

• It guarantees the lowest prices.

• It ensures faster delivery times.

• It helps businesses stand out in a competitive market.

How does Apple primarily generate customer interest in their products?

• By offering discounts and promotions.

• By using aggressive sales tactics.

• Through cold calling potential customers.

• By creating hype through events and knowledgeable staff.

Which sales approach does Apple primarily use to build customer interest?

• Hard sales approach

• Soft sales approach

• Direct sales approach

• Indirect sales approach

What is a key feature of Apple's approach to speed and efficiency in their sales process?

• Offering the lowest prices in the market.

• Ensuring a seamless and quick purchasing experience.

• Using a hard sales approach.

• Providing free shipping on all products.

What is a benefit of Apple's efficient store layout?

• It minimizes the time customers have to change their minds about purchases.

• It increases the time customers spend in the store.

• It allows for more products to be displayed.

• It reduces the number of employees needed.

In what way does Apple engage with customers to build trust?

• By offering free products to loyal customers.

• By using automated chatbots for all inquiries.

• Through in-store interactions and social media presence.

• By responding to every social media comment.

Why is customer engagement important in the sales process?

• It reduces the need for customer service.

• It guarantees faster delivery times.

• It helps build trust and rapport with customers.

• It ensures customers always buy the most expensive products.

How does Apple handle customer feedback despite having inactive social media accounts?

• By ignoring all feedback.

• Through a comprehensive support service in-store and online.

• By using third-party companies to handle feedback.

• By responding to feedback only through email.

What is the final stage of the sales process that can lead to repeat purchases?

• Post-sales service

• Customer interest

• Speed and efficiency of service

• Customer engagement

What role does post-sales service play in customer loyalty?

• It is only important for technical products.

• It has no impact on customer loyalty.

• It can create a loyal base of fans if done correctly.

• It only affects first-time buyers.