Event Marketing Quiz

What is the main goal of event marketing?

• Increase company profit

• Create memorable experiences for participants

• Reduce promotional costs

• Increase the number of sponsors

Who is the main target in event marketing?

• Committee

• Sponsor

• Participants/Audience

• Media

Event marketing is different from product marketing because...

• Events are intangible and time-limited

• Events can be stored in a warehouse

• Events are easy to exchange after purchase

• Events always produce physical products

The 7P concept in event marketing includes...

• Product, Price, Place, Promotion, People, Process, Physical Evidence

• Product, Price, Place, Promotion, Profit, Planning, Partnership

• Product, Process, Program, Promotion, Place, Partner, Price

• Product, Price, Promotion, Planning, Policy, Place, Partnership

In an event, the 'product' being marketed is...

• Merchandise

• Tickets

• Experiences and activities of the event

• Sponsor

Why is promotion very important in event marketing?

• So the event is known and attracts participants

• To reduce costs

• So the event is only for internal purposes

• So there is no need to find sponsors

The most widely used promotion channel for events today is...

• Printed brochures

• Television

• Social media

• Radio

"Market segmentation" in events means...

• Dividing the committee into groups

• Dividing participants based on needs and characteristics

• Dividing sponsors according to contracts

• Dividing the event into smaller sessions

Positioning an event means...

• Determining the location of the event

• Placing the event in the audience's mind

• Determining the timing of the event

• Determining the number of tickets

An example of event positioning is...

• The Largest Youth Music Festival in Palembang

• The event is held in the Hotel Ballroom

• Ticket price is Rp 50,000

• The event will be held in December