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Event Marketing Quiz

Authored by Hanif Hasan

Education

University

Used 5+ times

Event Marketing Quiz
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21 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of event marketing?

Increase company profit

Create memorable experiences for participants

Reduce promotional costs

Increase the number of sponsors

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is the main target in event marketing?

Committee

Sponsor

Participants/Audience

Media

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Event marketing is different from product marketing because...

Events are intangible and time-limited

Events can be stored in a warehouse

Events are easy to exchange after purchase

Events always produce physical products

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 7P concept in event marketing includes...

Product, Price, Place, Promotion, People, Process, Physical Evidence

Product, Price, Place, Promotion, Profit, Planning, Partnership

Product, Process, Program, Promotion, Place, Partner, Price

Product, Price, Promotion, Planning, Policy, Place, Partnership

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In an event, the 'product' being marketed is...

Merchandise

Tickets

Experiences and activities of the event

Sponsor

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is promotion very important in event marketing?

So the event is known and attracts participants

To reduce costs

So the event is only for internal purposes

So there is no need to find sponsors

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most widely used promotion channel for events today is...

Printed brochures

Television

Social media

Radio

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