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Marketing Functions Unit Assessment

Authored by Kelley Wagher

Business

9th - 12th Grade

Marketing Functions Unit Assessment
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40 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function can help businesses predict how much will be sold in a given period of time?

Distribution

Marketing Information Management

Selling

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Transportation, storage, and inventory control are activities of which marketing function?

Distribution

Pricing

Promotion

Selling

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What function is concerned with making decisions about investments and credit?

Marketing Information Management

Pricing

Financing

Distribution

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume. What marketing function is this?

Product/Service Management

Marketing Information Management

Selling

Pricing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of:

Distribution

Selling

Financing

Product/Service Management

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

Promotion

Selling

Marketing Information Management

Product/Service Management

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?

Promotion

Selling

Distribution

Financing

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