Marketing Functions Unit Assessment

Which marketing function can help businesses predict how much will be sold in a given period of time?

• Distribution

• Marketing Information Management

• Selling

• Promotion

Transportation, storage, and inventory control are activities of which marketing function?

• Distribution

• Pricing

• Promotion

• Selling

What function is concerned with making decisions about investments and credit?

• Marketing Information Management

• Pricing

• Financing

• Distribution

While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume. What marketing function is this?

• Product/Service Management

• Marketing Information Management

• Selling

• Pricing

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of:

• Distribution

• Selling

• Financing

• Product/Service Management

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

• Promotion

• Selling

• Marketing Information Management

• Product/Service Management

Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?

• Promotion

• Selling

• Distribution

• Financing

Target discounts their selection of winter coats in mid-February. What marketing function did they implement?

• Promotion

• Selling

• Distribution

• Pricing

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

• Distribution

• Product/Service Management

• Pricing

• Promotion

Many grocery stores accept credit cards for payment, making it easier for customers to make purchases. This is an example of which marketing function?

• Financing

• Marketing Information Management

• Product/Service Management

• Selling