Quiz Dasar-Dasar Pemasaran
Authored by Ani Astuti
Business
10th Grade
Used 3+ times
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50 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Segmentasi pasar berdasarkan usia, jenis kelamin, dan pendapatan termasuk segmentasi...
Demografis
Geografis
Psikografis
Perilaku
2.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Pasar dibagi berdasarkan gaya hidup dan kelas sosial termasuk segmentasi...
Demografis
Geografis
Psikografis
Perilaku
3.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Segmentasi pasar yang membagi wilayah berdasarkan provinsi, kota, atau iklim termasuk...
Demografis
Geografis
Psikografis
Perilaku
4.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Menentukan kelompok konsumen yang paling potensial untuk dilayani adalah kegiatan...
Segmentasi
Targeting
Positioning
Branding
5.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Menciptakan citra produk di benak konsumen agar berbeda dengan pesaing disebut...
Segmentasi
Targeting
Positioning
Differensiasi
6.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Contoh positioning adalah...
Produk dipasarkan untuk remaja
Harga lebih murah dari pesaing
Produk dikaitkan dengan kualitas tinggi
Membagi pasar berdasarkan wilayah
7.
MULTIPLE CHOICE QUESTION
10 sec • 2 pts
Targeting yang memilih seluruh pasar dengan satu strategi disebut...
Diferensiasi
Undifferentiated marketing
Concentrated marketing
Micromarketing
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