A2.1

What is an advantage of User-centred design (UCD)?

• It is faster and cheaper than other approaches

• The design will be more intuitive to meet the needs of the user

• It requires no research

• It avoids user involvement

What is a disadvantage of User-centred design (UCD)?

• It ignores the user's needs

• It is expensive and time-consuming

• It does not require prototypes

• It eliminates psychological factors

Which of the following lists the five stages of UCD?

• Plan, design, build, test, evaluate

• Research, concept, design, implementation and launch

• Design, prototype, evaluate, refine, launch

• Research, sketch, model, test, launch

What is a population stereotype?

• A psychological reaction to product design

• Responses that are widespread in a user population

• The typical persona used in UCD

• A collection of anthropometric measurements

What is a primary persona?

• A profile of the primary user experiencing challenges

• A simplified model of body mechanics

• A type of prototype used in research

• A group interview technique

What is field research?

• First-hand observation of users in their real environment

• Research based on reading articles and reports

What is task analysis?

• Evaluating the user's persona

• Learning about a user by observing how they perform an action

• A survey method for collecting user data

• Researching the target market size

Which of the following is an example of secondary research?

• User observation

• Focus groups

• Interviews

• Research undertaken by someone other than the user

What is a scenario in UCD?

• An imagined sequence of events in a persona's daily life

• The physical environment of testing

• The data set used in prototyping

• A research question type

What is a target user?

• The average user persona

• A group of potential customers for whom a product is designed

• A simulated test group

• A single test subject