Marketing and Business Concepts Quiz

What are "goods"?

• Intangible activities performed for customers

• Tangible products you can touch

• Services consumed immediately

• Advertising campaigns

Which of the following is true about goods?

• They cannot be returned

• They are consumed immediately

• They can be stored and usually have consistent quality

• Their quality varies greatly

What are "services"?

• Tangible products you can touch

• Goods with consistent quality

• Products that can be stored

• Intangible activities performed for customers

Which of the following is true about services?

• They can be stored

• They have consistent quality

• They are consumed immediately

• They can be returned

Which of the following is NOT a characteristic of services?

• Intangibility

• Perishability

• Can be returned

• Variability in quality

What are the 4 Ps of marketing?

• Product, Price, Place, Promotion

• Product, Price, People, Promotion

• Product, Place, Process, Promotion

• Price, Place, Packaging, Promotion

Which of these is part of the "Product" strategy in marketing goods?

• Advertising

• Cost strategies

• Features, quality, branding, packaging

• Distribution channels

What does "Price" in the 4 Ps of marketing include?

• Store locations

• Cost strategies, discounts, value perception

• Packaging design

• Advertising

What is included in "Place" in marketing strategies?

• Advertising and sales promotions

• Product features

• Distribution channels, store locations, online presence

• Pricing strategies

What does "Promotion" involve?

• Product packaging

• Advertising, sales promotions, public relations

• Cost strategies

• Store location