Google Sheets Product and Growth Quiz

What is the first step in any data analysis process?

• Clean the data
• Visualize results
• Ask the right questions
• Build a dashboard

What is the term for information collected for analysis and decision-making?

(a)  

Which type of analysis focuses on answering “Why did this happen?”

• Descriptive
• Diagnostic
• Predictive
• Prescriptive

Which step comes after summarizing the data?

• Visualization
• Exploration
• Cleaning
• Importing

What term is used to describe unusual or abnormal values in a dataset?

(a)  

Which KPI measures how many people take action after clicking an ad?

• CPM
• CPC
• ROAS
• CTR

Which of the following are stages in the acquisition funnel?

• Interest
• Intent
• Delivery
• Purchase

What does ROAS stand for?

(a)  

Which KPI tells you how much you spent to acquire each new customer?

• CAC
• CTR
• CLV
• CPC

What kind of advertising is focused on visibility and brand recall?

• Performance
• Retargeting
• Brand
• CRM