4Ps and beyond

What is the closest synonym for the word branding in the marketing mix?

• Packaging

• Promotion

• Identity

• Pricing

Which of the following is important to consider when setting the price of a product?

• The weather in the country

• The competitor’s price range

• The color of the packaging

• The number of employees in the company

What is the main purpose of a product in the 4Ps of marketing?

• To design advertisements

• To fulfill customer demand

• To increase the business awareness

• To hire more employees

What is another way to describe the four Ps and beyond?

Answer

(a)  

Which category does Thai Airways belong to?

• People

• Prime

• Pride

• Product

Which category does Amazon belong to?

• Place

• Promotion

• Please

• Process

Which category does Grab belong to?

• People

• Poor

• Place

• Physical evidence

“Promotion” can change customer attitudes and create brand recognition.

• True

• False

A coffee shop wants to improve the speed of service. Which action is related to Process?

• Redecorating the shop

• Training staff to take orders faster

• Changing the coffee cup design

What is an example of Process in a restaurant?

• Clean and comfortable tables

• Online reservation system

• Menu with pictures of dishes