Influencer Marketing Vocab Quiz L2

What is a 'brand advocate'?

• Someone who creates content for a brand.

• Someone who genuinely loves a brand and recommends it to others.

• Someone who is paid to promote a brand.

• Someone who manages a brand's social media accounts.

What is the role of a 'brand ambassador'?

• To analyze the performance of a brand's campaigns.

• To represent and advertise a brand to their audience.

• To create and share content for a brand.

• To manage a brand's social media strategy.

What is 'influencer-generated content'?

• Content created by a brand's marketing team.

• Content created by followers of an influencer.

• Content created by influencers as part of a marketing campaign.

• Content created by a brand for influencers.

What is 'product seeding'?

• A strategy where a brand gifts its product to influencers.

• A strategy where a brand creates its own content.

• A strategy where a brand pays for advertisements.

• A strategy where a brand hires new employees.

What is 'user-generated content'?

• Content created by a brand's social media manager.

• Content created by influencers for a brand.

• Content created by a brand's marketing team.

• Content created by customers and published on social media.

What is the 'creator economy'?

• A community of advertisers and marketers.

• A community of brands creating content.

• A community of independent content creators monetizing their skills.

• A community of social media managers.

What is the main benefit of using user-generated content in marketing?

• It is only used for paid advertisements.

• It guarantees viral success.

• It is always professionally produced.

• It increases brand authenticity and trust.

What does it mean when a brand runs an 'influencer marketing campaign'?

• The brand hires new employees to manage social media.

• The brand collaborates with influencers to promote its products or services.

• The brand creates its own advertisements without outside help.

• The brand only uses traditional media for advertising.

Which of the following best describes the impact of influencer marketing on brand awareness?

• It decreases a brand's visibility online.

• It is not effective for product launches.

• It helps brands reach new and larger audiences.

• It only works for established brands.

What does an algorithm refer to when discussing social media?

• A set of rules for becoming an influencer.

• A strategy for increasing follower count.
• A tool for measuring social media engagement.
• A set of rules and signals that define how data behaves.