Final Exam Practice Paper: Marketing

Final Exam Practice Paper: Marketing

University

30 Qs

quiz-placeholder

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Final Exam Practice Paper: Marketing

Final Exam Practice Paper: Marketing

Assessment

Quiz

Other

University

Practice Problem

Medium

Created by

NADIA WASILAN

Used 2+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Consumer buyer behavior refers to the buying behavior of businesses purchasing goods for resale.

True

False

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Social class is measured by occupation, income, education, wealth, and other variables.

True

False

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Motivation research is primarily quantitative and focuses on numerical data.

True

False

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Lifestyle is expressed in psychographics and reflects how a person lives.

True

False

5.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

The adoption process for new products has only three stages: Awareness, Trial, and Adoption.

True

False

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is NOT a factor influencing consumer behavior?

Cultural

Technological

Personal

Psychological

7.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

In the adoption process, which stage comes immediately after Interest?

Evaluation

Awareness

Trial

Adoption

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