Final Exam Practice Paper: Marketing

Consumer buyer behavior refers to the buying behavior of businesses purchasing goods for resale.

• True

• False

Social class is measured by occupation, income, education, wealth, and other variables.

• True

• False

Motivation research is primarily quantitative and focuses on numerical data.

• True

• False

Lifestyle is expressed in psychographics and reflects how a person lives.

• True

• False

The adoption process for new products has only three stages: Awareness, Trial, and Adoption.

• True

• False

Which of the following is NOT a factor influencing consumer behavior?

• Cultural

• Technological

• Personal

• Psychological

In the adoption process, which stage comes immediately after Interest?

• Evaluation

• Awareness

• Trial

• Adoption

Market segmentation divides the total market into smaller segments with distinct needs or behaviors.

• True

• False

Psychographic segmentation is based on age, income, and gender variables.

• True

• False

Effective market segments must be measurable, accessible, substantial, differentiable, and actionable.

• True

• False