Sheraton Brand Quiz

Sheraton is a _____ brand.

• Distinctive Premium

• Distinctive Luxury

• Classic Premium

• Classic Luxury

Sheraton’s service mindset is grounded upon:

• The Art of Travel

• To Live Exquisite

• The Power of ‘We’

• Quiet Luxury

Which is the correct big brand idea for Sheraton?

• The World’s Gathering Place

• Wellness Reimagined

• Practical Luxury

• Majestic Glamour

Which of the following is true of the target guest?

• The target guest is the brand’s target audience.

• The target guest guides the brand’s decisions.

• The target guest is the example of an aspirational guest.

• The target guest profile covers every guest.

How would you describe The Team Player?

• Has a story to tell.

• Chic and cultured traveler with a passion for finding the next hot spot.

• Travels for business and leisure and appreciates inviting spaces conducive to creating professional connections or gathering comfortably with friends.

• Motivated by a personal philosophy that prioritizes the collective over the individual.

• Seek out opportunities for personal and professional growth whenever they can.

Which of the following is the best example of Sheraton’s target guest, The Team Player?

• A highly productive entrepreneur who is strong, secure, and energized by connection.

• A confident fashion blogger who thrives on social interaction and is always at the hottest night spots in town.

• A musician who sleeps in late and spends all night at concerts.

The Team Player is not:

• Grounded

• Dependable

• Authentic

• Passive

Sheraton’s brand positioning statement is “We believe in the power of the collective. Because we are ________________.

• Sheraton

• better together

• of one mind

• unique

Which of the following is the best example of how to bring to life the brand value “Community”?

• Enjoy your evening, Mr. Sawyer. Let me know if I can help you with anything during your stay.

• Have a nice stay, sir.

• We have some awesome in-room dining options if you’re hungry.

• We have plenty of open seating in our lobby if you’d prefer to prepare for your meeting down here, Mr. Sawyer. I’d be happy to recommend some items off our menu as well.

Sheraton’s three brand values are:

• Community

• Intuitive

• Assured

• Welcoming

• Practical