From Edexcel
Authored by A Smith
Business
11th Grade
Used 1+ times
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best describes a mass market characteristic?
A product is customized for each consumer
A product is sold to all consumers in the same way
A product is only available in one country
A product is never advertised
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: Many products can be sold on a global scale with just a few ______ tweaks. Examples include Disney films, Microsoft software, and Oreo Cookies.
language
color
size
shape
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which company is used as an example of a product that uses one advert for everyone in the mass market?
Microsoft
Disney
Coca Cola
Oreo
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the passage, what is an example of the mass market in the UK?
The premium car market
The small car market
The luxury watch market
The sports car market
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: In comparison, the ________ car market is a niche market.
premium
used
electric
budget
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: One of the pros of mass markets is that large scale production means _______ and lower average unit costs.
economies of scale
diseconomies of scale
market segmentation
product differentiation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Fill in the blank: Mass marketing is straightforward as everyone is _______ targeted.
equally
individually
randomly
rarely
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