GEP-2 4C Reading

What does the advertorial try to sell?

• A book about positivity

• A backpack

• A sport club membership

• A gratitude journal

What’s the name of the brand?

• Westpack

• FaceWest

• Westface

• Shinebag

Where can readers get the product?

• At the gym

• At the bookstore

• At a local supermarket

• At an electronics store

Does the advertiser tell the readers right at the start to buy the product?

• Yes, immediately

• No, it starts with tips first

• Yes, but only in the middle

• No, it never mentions a product

How does the advertorial persuade the readers to buy the product?

• By making them scared of missing out

• By first giving life tips, then suggesting the product

• By comparing it with other brands

• By offering a discount coupon

What advertising technique does the company use at the end of the advertorial?

• Celebrity endorsement

• Humour

• Product placement after giving useful advice

• Statistics and facts