Multicultural

Company's permanent will to continue the relationship with another.

• Trust

• Learning

• Cooperation

• Commitment

It increases the disposition to share information and the safeness to invest in the relationship and decreases opportunism

• Cooperation

• Commitment

• Trust

• Learning

This is particularly useful in today's business world, where e-commerce is already becoming a neccesity.

• Learning

• Cooperation

• Trust

• Commitment

It allows better problem solving across organizations because conversations and discussions inside organization.

• Cooperation

• Need for change

• Trust

• Commitment

This is evident with those involved in the relationship assembled to discuss and solve problems.

• Trust

• Cooperation

• Need for change

• Learning