Business Strategy Quiz

TropiHarvest Exports, a supplier of mangoes, pineapples, and bananas to South Korea and Singapore, secures exclusive contracts with farmers to ensure a steady supply.

• Market penetration

• Intensive strategy

• Defensive strategy

• Forward vertical integration

• Backward vertical integration

GoldenBake Foods, a supplier of cakes and pastries, plans to produce noodles for the Vietnamese market.

• Turnaround strategy

• Concentric diversification strategy

• Horizontal diversification strategy

• Conglomerate diversification strategy

• Liquidation strategy

AirVista, an airline based in Malaysia, owns most shares of Pacific Wings and Eastern Skies Airlines.

• Company integration strategy

• Backward integration strategy

• Divestment/Divestiture strategy

• Horizontal integration strategy

• Forward integration strategy

In 2015, CineWorld Media, a media company in the United States, acquired Galaxy Comics, gaining control of its film studio and all characters.

• Horizontal integration

• Product development

• Market development

• Forward vertical integration

• Backward vertical integration

A multinational company expands operations from Jakarta to Bali in Indonesia.

• Horizontal integration

• Product development

• Market development

• Horizontal diversification

• Market penetration

TechSphere, an electronics company in South Korea, adds new features to improve performance and attract new customers.

• Horizontal diversification

• Forward vertical integration

• Backward vertical integration

• Product development

• Market development

LatteLuxe Café, a popular coffee shop in Thailand, considers offering bread and pastries along with coffee and tea.

• Forward integration

• Concentric diversification

• Horizontal integration

• Conglomerate diversification

• Horizontal diversification

HarborView Hotel in Philippines wants to boost occupancy by lowering prices, improving marketing, and offering long-stay promotions.

• Market development

• Product development

• Market penetration

• Conglomerate diversification

• Concentric diversification

SwiftMove Logistics, operating in Vietnam, increases sales by improving its marketing mix and offering incentives like appliances and travel packages to top resellers.

• Concentric diversification

• Product development

• Market penetration

• Backward vertical integration

• Horizontal integration

BrightWave Manufacturing in India closes due to bankruptcy and sells all assets.

• Retrenchment strategy

• Liquidation strategy

• Differentiation strategy

• Market intensive strategy

• Cost leadership strategy