Marketing and Utility Quiz

Which utility is created when Starbucks stays open until midnight to serve customers after events?

• Place Utility

• Possession Utility

• Time Utility

• Information Utility

Which function involves determining how much to charge for a new iPhone?

• Promotion

• Pricing

• Selling

• Distribution

A company offers “buy now, pay later” options at checkout. Which utility is this?

• Time Utility

• Possession Utility

• Place Utility

• Form Utility

A Target store displays large signs with QR codes linking to product information online. Which utility is this?

• Form Utility

• Time Utility

• Place Utility

• Information Utility

When Chick-fil-A posts surveys and uses responses to improve service, which function is being used?

• Selling

• Marketing Information Management

• Product/Service Management

• Financing

Selling Coca-Cola at a football stadium instead of only grocery stores adds which utility?

• Time

• Possession

• Place

• Information

Which function involves advertising through TikTok and Instagram campaigns?

• Product/Service Management

• Selling

• Promotion

• Distribution

When Amazon offers same-day delivery, which utility is being created?

• Place

• Possession

• Information

• Time

Which function involves transporting goods from factories to retail stores?

• Promotion

• Distribution (Channel Management)

• Market Planning

• Financing

A student buys a laptop and chooses to pay in monthly installments. Which utility is this?

• Time

• Place

• Possession

• Information