Social Media Marketing

Which type of paid ad typically appears as banners on websites?

• Search Ads

• Display Ads

• Shopping Ads

• Video Ads

What is one key advantage of using Google Ads for businesses?

• Ads are displayed for free on Google Search and YouTube

• Businesses pay only when someone clicks their ad (PPC model)

• Results cannot be measured effectively

• Ads are shown randomly without targeting

Which type of keyword match in Google Ads ensures your ad appears only when users search for the exact keyword you specify?

• Broad Match

• Phrase Match

• Exact Match

• Negative Keywords

Which of the following is NOT a key activity of Social Media Marketing?

• Posting engaging content such as images, reels, stories, and blogs

• Running ads for promotions

• Interacting with followers through likes, comments, and messages

• Managing company payroll and employee attendance

Which of the following statements best describes Facebook as a social media marketing platform?

• It is mainly for personal use and not suitable for businesses.

• It is the largest social media platform, useful for businesses of all sizes, offering features like Pages, Groups, Messenger, Ads, and Marketplace.

• It is only effective for global businesses, not local ones.

• It focuses only on selling products and has no role in community building.

Which of the following statements best describes Instagram as a platform for social media marketing?

• A text-based platform best suited for news and professional networking.

• A visual-first platform ideal for lifestyle, fashion, food, travel, flowers, and events.

• A platform focused only on short written updates and link sharing.

• A search engine tool mainly used for keyword-based marketing.

Which of the following is NOT a benefit of using Meta Business Manager?

• Managing multiple Pages and Instagram accounts in one dashboard

• Running and tracking Facebook & Instagram ads

• Assigning roles and permissions securely to team members

• Posting personal updates directly to your friends’ Facebook timelines

Which of the following best describes LinkedIn’s primary use in digital marketing?

• Sharing short videos and stories for B2C engagement

• Professional networking and B2B marketing with features like company pages, articles, and job postings

• Selling products directly to consumers through an online store

• Entertainment-focused platform for memes and casual content

In social media marketing, what best describes organic reach?

• The number of people who see your content through paid ads.

• The number of people who see your content for free, such as followers or shares.

• The money spent to promote your content on digital platforms.

• The process of running ad campaigns to boost posts.

What is the main difference between paid reach and organic reach in digital marketing?

• Paid reach is free, while organic reach requires a budget.

• Paid reach comes from ads, while organic reach comes from followers, shares, or search rankings.

• Organic reach guarantees a wider audience, while paid reach is limited.

• Paid reach builds long-term trust, while organic reach works only for short-term campaigns.