Unit 6 Employer Brand Mgmt

What is the definition of external reputation in employer brand management?

• The awards and recognition received by an organization

• The internal communication strategies of an organization

• The way potential candidates and society perceive the organization as an employer

• The way employees perceive their organization

Which of the following is a best practice for internal communication?

• Ignoring employee testimonials

• Limited feedback opportunities

• Transparent communication channels

• One-way communication from leadership

How do CSR activities impact employer reputation?

• They are irrelevant to employer branding

• They only affect internal employee morale

• They reinforce positive external reputation

• They have no impact on employer reputation

What is a key factor in crafting job advertisements that reflect the employer value proposition (EVP)?

• Using generic job descriptions

• Highlighting company awards

• Aligning job ads with organizational culture

• Focusing solely on salary

What is the purpose of effective onboarding in employer branding?

• To increase employee turnover

• To communicate organizational culture and values

• To limit employee feedback

• To reduce recruitment costs

Which of the following best describes the concept of DEIB?

• Diversity, Equity, Integrity, and Belonging

• Diversity, Equity, Inclusion, and Belonging

• Diversity, Engagement, Inclusion, and Benefits

• Diversity, Equity, Inclusion, and Business

How does sustainability serve as a brand driver in employer branding?

• It is a temporary trend

• It attracts young talent committed to social issues

• It is only a CSR agenda

• It has no relevance to employer branding

What is the impact of strong DEIB practices on employee advocacy?

• They increase employee advocacy

• They have no effect on advocacy

• They decrease employee engagement

• They only affect external reputation

In what way can leadership styles impact employer reputation?

• They have no impact on reputation

• Empathetic leadership can enhance reputation

• Only authoritarian leadership is effective

• Leadership styles are irrelevant to branding

What should organizations ensure about their external promises and internal experiences?

• They should be completely different

• They are not important

• They should focus only on external branding

• They should match for credibility