Analyse Stratégique Cours 2 Mbway

Analyse Stratégique Cours 2 Mbway

University

20 Qs

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Analyse Stratégique Cours 2 Mbway

Analyse Stratégique Cours 2 Mbway

Assessment

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Sandrine BOBINET

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20 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Henry, a marketing manager at a tech company, is tasked with developing a plan for the next five years. He needs to decide on the long-term directions and choices that will guide the company's marketing efforts. What should Henry focus on?

The “what” – long-term directions and choices

The “how” – short-term tactics and actions

Customer service only

Managing social media campaigns

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In a marketing meeting, Ethan presented a report on the company's performance. He emphasized the importance of understanding customer needs and market trends. He asked the team, "Which of the following is a key component of strategic marketing?"

Daily sales reports

Employee training programs

Market research and analysis

Product inventory management

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a competitive market, a company implemented a new strategic marketing plan aimed at enhancing customer engagement and brand loyalty. What is a common outcome of effective strategic marketing?

Decreased market share

Increased employee turnover

Lower product quality

Higher customer retention rates

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ultimate goal of strategic marketing is to:

Support company growth through well-targeted, competitive, and sustainable decisions

Reduce marketing budgets

Focus only on advertising

Copy competitor strategies

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When suggesting a new SBU, you should justify:

The number of office spaces available

How many interns are available

Potential customer demand, alignment with company vision, competitive advantage
B. Which influencers you want to hire

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which question belongs to strategic marketing analysis?

Which distribution channels should we use to reach our luxury buyers?

Which competitor’s Instagram post had the most likes?
C. How many pens to order for the office?

Which fonts to use on packaging?

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes a SWOT analysis in strategic marketing?

A strategy for social media engagement

A way to determine employee performance

A method for calculating profit margins

A tool for assessing strengths, weaknesses, opportunities, and threats

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