Analyse Stratégique Cours 2 Mbway

Henry, a marketing manager at a tech company, is tasked with developing a plan for the next five years. He needs to decide on the long-term directions and choices that will guide the company's marketing efforts. What should Henry focus on?

• The “what” – long-term directions and choices

• The “how” – short-term tactics and actions

• Customer service only

• Managing social media campaigns

In a marketing meeting, Ethan presented a report on the company's performance. He emphasized the importance of understanding customer needs and market trends. He asked the team, "Which of the following is a key component of strategic marketing?"

• Daily sales reports

• Employee training programs

• Market research and analysis

• Product inventory management

In a competitive market, a company implemented a new strategic marketing plan aimed at enhancing customer engagement and brand loyalty. What is a common outcome of effective strategic marketing?

• Decreased market share

• Increased employee turnover

• Lower product quality

• Higher customer retention rates

The ultimate goal of strategic marketing is to:

• Support company growth through well-targeted, competitive, and sustainable decisions

• Reduce marketing budgets

• Focus only on advertising

• Copy competitor strategies

When suggesting a new SBU, you should justify:

• The number of office spaces available

• How many interns are available

• Potential customer demand, alignment with company vision, competitive advantage
  B. Which influencers you want to hire

Which question belongs to strategic marketing analysis?

• Which distribution channels should we use to reach our luxury buyers?

• Which competitor’s Instagram post had the most likes?
  C. How many pens to order for the office?

• Which fonts to use on packaging?

Which of the following best describes a SWOT analysis in strategic marketing?

• A strategy for social media engagement

• A way to determine employee performance

• A method for calculating profit margins

• A tool for assessing strengths, weaknesses, opportunities, and threats

In strategic marketing, what does the term 'target market' refer to?

• The total number of potential customers worldwide

• The geographical area where a company operates

• The specific group of consumers a company aims to reach

• The demographic data of all employees

What is a primary benefit of conducting market segmentation in strategic marketing?

• Wider product range without focus

• Reduced customer satisfaction

• More targeted marketing efforts

• Increased production costs

Which of the following is an essential element of a marketing mix?

• Planning, Performance, Partnership, Positioning

• Product development, Pricing strategy, Public relations

• Product, Price, Place, Promotion

• Profit, People, Process, Physical evidence