History of Graphic Design Overview

What is the primary purpose of graphic design?

• To create art for art's sake

• To entertain audiences

• To communicate a message visually

• To decorate spaces

Which of the following is NOT considered traditional graphic design?

• Magazine layout

• Web design

• Poster design

• Package design

Where do historians trace the origins of graphic design?

• Ancient Greece

• Renaissance Europe

• Early cave paintings

• Medieval manuscripts

What was the first form of writing invented by the Sumerians?

• Alphabet

• Cuneiform

• Pictographs

• Hieroglyphics

Who invented the world's first movable type printing press?

• Johannes Gutenberg

• Aldus Manutius

• Bi Sheng

• William Caxton

What printing method involves inking a design into a stone or metal surface?

• Woodblock printing

• Lithography

• Digital printing

• Screen printing

Which was the first graphic design agency?

• Saatchi & Saatchi

• Landor Associates

• Wiener Werkstätte

• Pentagram

What art movement sought to revive good workmanship and produce genuinely modern design?

• Bauhaus

• Art Deco

• Art Nouveau

• Pop Art

Which school launched a new way of thinking in art and design in 1919?

• Parsons School of Design

• Rhode Island School of Design

• Bauhaus

• Royal College of Art

What is a distinctive characteristic of Art Deco design?

• Minimalism

• Geometric ornamentation

• Realistic photography

• Organic, asymmetrical linework