Intro to Marketing for Advertising

Which of the following best describes marketing?

• Designing new products only

• Developing, promoting, pricing, selling, and distributing products

• Selling goods at the lowest price possible

• Advertising products on social media

A market is defined as:

• A physical place where products are sold

• A group of people who need products but cannot afford them

• People who share similar needs & wants and are willing & able to buy products

• A business that sells to consumers

What is the Product Life Cycle?

• The lifespan of a company

• The stages a product goes through during its life

• The marketing budget for a product

• The distribution process

A target market is:

• The biggest group of people in a city

• A random group of consumers

• A group identified as most likely to buy a product

• The competitors in the market

Mass Marketing means:

• Using one plan to reach all customers

• Breaking customers into smaller groups

• Selling only in large cities

• Targeting only wealthy consumers

Dividing customers into smaller groups based on shared needs is called:

• Focus grouping

• Marketing segmentation

• Market distribution

• Promotion strategy

Which of the following is not a type of market segmentation?

• Geographic

• Behavioral

• Demographic

• Promotional

Geographic segmentation might include:

• Personality traits

• Region, climate, and city size

• Occupation and income

• Lifestyle choices

Demographic segmentation includes all of the following except:

• Age

• Income

• Education

• Personal values

A psychographic profile is based on:

• Where people live

• People’s values, interests, and lifestyles

• People’s age and income

• Buying habits only