POB Quiz - Marketing - 5Bus 1

Which of the following is an example of Product Differentiation?

• Wearing Payless shoes

• Owning an IBM laptop

• Driving a BMW

• Wearing No named jeans

Hyundai and Daewoo used which kind of pricing method by entering the market low and slowly increasing prices?

• Cost-push pricing

• Penetration pricing

• Non-price competition

• Both a and c

Which is referred to as the 'Fifth P' in the marketing mix?

• Profitability

• Place

• Patent

• Packaging

• None of the above

Many companies use product extension techniques. Which product has been known to 'reinvent' itself immensely over the years?

• Newspapers

• Coco-cola sodas

• Magazine covers

• Wall clocks

• Bike helmets

The percentage of the market controlled by a particular firm or company is called its

• Share holding

• Market segmentation

• Market share

• None of these

Material that has already been collected and is neither new or original, is referred to as

• Collective data

• Informative data

• Secondary data

• Primary data

What method of promotion is ideal for items that need to be installed and adjusted?

• Merchandising

• Advertising

• Packaging

• Personal Selling

Markets are segmented into 3 major types. When the market is divided according to age, gender, religion, etc it is referred to as

• Geographic Segmentation

• Psychographic Segmentation

• Demographic Segmentation

• Financial Segmentation

The type of packaging a product will depend on which of the following:

• The size

• The nature of the good

• The shape

• All of the above

Promotion via public media such as newspapers, billboards, radio, etc are referred to as

• Paid advertisements

• Promotional Pricing

• Marketing Strategies

• Supply & Demand