Introduction to Business SGO 2025-2026

True or False: Promotions include Advertising: direct mail, radio, TV, Internet, as well as product displays and sponsorships.

• True
• False

What is a target market?

• a. A specific group of consumers at which a product or service is aimed
• b. The total number of potential customers in a given area
• c. The main competitor in a market
• d. The most expensive product in a product line

Which of the following is NOT typically considered a traditional advertising medium?

• a. Television
• b. Radio
• c. Social media
• d. Newspapers

Which of the following is an example of demographic segmentation?

• a. Dividing customers based on their personality traits
• b. Grouping customers by their age and gender
• c. Segmenting customers by their purchasing behavior
• d. Categorizing customers based on their geographical location

What is the primary purpose of market segmentation?

• a. To increase the price of products
• b. To divide the market into distinct groups with similar needs
• c. To eliminate competition in the market
• d. To reduce the variety of products offered

SWOT analysis helps businesses evaluate their:

• a. Sales figures and weekly operational targets
• b. Social media engagement and website optimization techniques
• c. Strengths, weaknesses, opportunities, and threats
• d. Staff welfare, work environment, operational efficiency, and training needs

What is the main advantage of digital marketing over traditional marketing?

• a. It's always more expensive
• b. It reaches a smaller, more targeted audience
• c. It's easier to measure and analyze results
• d. It only works for large corporations

Which of the following is an example of a psychographic variable in market segmentation?

• a. Age
• b. Gender
• c. Lifestyle
• d. Income

Which of the following is a benefit of social media marketing?

• a. It always guarantees sales
• b. It allows for direct interaction with customers
• c. It eliminates the need for other forms of marketing
• d. It's free from any regulations or guidelines

Which of the following is an internal factor in a SWOT analysis?

• a. Economic trends
• b. Technological advancements
• c. Company culture
• d. Political regulations