Brand Audit

Adding shadow

Changing ratio

Using in horizontal position

Rotating it

1. Picture 1

1. Picture 2

1. Picture 3

1. All are in the right position

On the left side of the product logo

On the right side of the product logo

Above the product logo

Anywhere on the artwork

At least 30%

At least 50%

At least 70%

100%

Arial

Lato

Times New Roman

Helvetica

1/3

1/7

1/8

1/11

for projects/products listed in Global Portfolio.

for GV, GTa only

for YouthSpeak, H4TF only

for all projects/products

aiesec

AIESEC

Both AIESEC and aiesec are acceptable

Capitalize only the first letter: Aiesec

Yes, always

Only in emails

No, use full names instead

Only with partners

Use Podio to log partner interactions so everyone can see which companies are already being contacted.

1. Assign only one team to do all partnerships forever.

1. Let both teams keep reaching out; it shows AIESEC is active

1. Apologize and stop contacting.