Brand Audit

Which of the following is allowed with the AIESEC logo?

• Adding shadow

• Changing ratio

• Using in horizontal position

• Rotating it

Which of the following designs have the correct position of the AIESEC logo?

• 1. Picture 1

• 1. Picture 2

• 1. Picture 3

• 1. All are in the right position

The “Powered by AIESEC” logo must always be placed:

• On the left side of the product logo

• On the right side of the product logo

• Above the product logo

• Anywhere on the artwork

In gradient designs, what percentage of AIESEC or product colors must be present?

• At least 30%

• At least 50%

• At least 70%

• 100%

Which of the following is a main brand font for headlines and titles?

• Arial

• Lato

• Times New Roman

• Helvetica

For social media story artwork, what size should the AIESEC Human Watermark be relative to design height?

• 1/3

• 1/7

• 1/8

• 1/11

When do we use the “Powered by AIESEC” logo?

• for projects/products listed in Global Portfolio.

• for GV, GTa only

• for YouthSpeak, H4TF only

• for all projects/products

 In official documents and regular posts, how should AIESEC be written to ensure proper Brand standards?

• aiesec

• AIESEC

• Both AIESEC and aiesec are acceptable

• Capitalize only the first letter: Aiesec

Should abbreviations like GV, GT, OP be used with external stakeholders?

• Yes, always

• Only in emails

• No, use full names instead

• Only with partners

 Function oGTA approached A to become an ambassador for Global Talent, meanwhile oGV also approached A for Global Volunteer. A gets confused and asks, “Why are two AIESEC teams reaching out separately?” How can this be prevented?

• Use Podio to log partner interactions so everyone can see which companies are already being contacted.

• 1. Assign only one team to do all partnerships forever.

• 1. Let both teams keep reaching out; it shows AIESEC is active

• 1. Apologize and stop contacting.