SMS Pre-assessment Part 2

Company A currently uses a hosted social media platform managed by a third party. Joel recommends leaving that platform and adding one to their company website. What advantage does this strategy offer?

• The data would be safer and the site will be more dependable.

• The upgrades to the new social media platform would be more effective.

• The new platform will attract more influencers and extend the audience reach.

• The new platform will cost less money to create and maintain.

Carl has started an online group through his social media site for those interested in old fashion cars. When he goes to car shows, he hands out flyers that has a QR link to the online group. What stage of social community building is this?

• Leverage

• 
  

  Cultivation

• Growth

• Establish

Shari has built a social online community and now she would like to attract some new members. Which of the following would be the best method to accomplish this?

• Put a flashing red flag on your website with the information about your community.

• Mail out postcards and hand out flyers with information about your community.

• Tell people on other social media networks or sites about your community.

• Send unsolicited emails to people who you know are not yet in your community.

Doug knows that the number of likes and shares a post gets on social media sites improves the search engine ranking. What are these likes and shares referred to as?

• Referral marketing

• Metadata

• Keywords

• Social Signals

Marc has been asked to present to an International Audience. He is being provided with a webcast platform to use. Which of the following best describes this presentation tool?

• It is a live broadcast of a media file, such as a presentation or a video, to a large audience over the Internet.

• It is a series of media files, including audio or video files, which are downloadable through web syndication.

• It is a media file that is saved to the audience member's computer or other device to be watched later.

• It originates from a combination of "iPod" and "broadcast" and is focused on presenting to mobile device users.

The social media team for a company that makes products for gardening and farming is creating a social media strategy that uses blogs. They are creating a list of topics, creating style guides, and recruiting employees to be authors. They plan to use summary blogs on social media with links to the lengthier blog. What benefit do they hope to achieve with this strategy?

• Increase their reputation as an industry leader.

• 
  

  Reduce the need for influencers.

• Eliminate social media campaigns.

• Prove to leadership that social media has value.

What is data scraping?

• A type of phishing attack that targets company data

• A method of extracting data from social media sites

• 
  

  A method of deleting data from social media sites

• An illegal way to steal data from social media site users

The IT department has reached out to the social media team regarding a cybersecurity scare last week. IT would like to put a policy in place that explains how social media will be used by the company. The policy should also cover security measures and how to escalate an urgent issue. What type of policy do they need to create?

• Operational

• Ethical

• 
  

  Acceptable use

• Reputation damage

Ethan has raised a concern with his manager about confusing job roles. For instance, it appears that team members are not sure who should be moderating the social media sites. How can this be a serious issue for the company?

• Negative posts about the company brand can go viral very quickly and cause sales to drop.

• Potential influencers might not be identified, causing the company to miss a marketing goal.

• The leadership team may dismantle the entire social media team because of their ineffectiveness.

• 
  

  Company employees might abuse their time on social media causing productivity to go down.

Lee will be holding interviews with leadership from each division next week. The purpose is to gather data on the social media risks from the different areas of the company. He also wants to discover any policies on social media that exist. What stage of the risk analysis process is Marvin in?

• Identify threats and weaknesses

• Assess and evaluate

• 
  

  Manage and mitigate

• Monitor and revise