Midterm Examination on MICE

What does the acronym MICE stand for in the hospitality industry?

• Marketing, Investment, Culture, Environment

• Meetings, Incentives, Conferences, Exhibitions

• Management, Industry, Commerce, Events

• Media, Information, Communication, Education

Which of the following best describes an incentive event?

• A casual social gathering

• A business meeting without a set agenda

• A reward-based program for performance

• An event that promotes cultural awareness

Which MICE component involves a participatory meeting for discussion and consultation, often smaller and more select than a congress?

• Meeting

• Incentive

• Conference

• Exhibition

Exhibitions are events where:

• Debates are held on social topics

• New laws are discussed and passed

• Products and services are displayed

• Sports competitions are held

The Meetings Industry plays a key role in:

• Increasing the stock market

• Fueling local transportation systems

• Knowledge transfer and collaboration

• Promoting political campaigns

Which of the following is NOT a feature of the MICE industry?

• Well-planned events

• Small personal gatherings

• Business and academic objectives

• Economic contribution through tourism

According to the UNWTO, tourism involves travel for:

• More than one year

• Paid work

• Leisure or business other than paid work

• Migration

The MICE industry contributes to the local economy through:

• Limiting business travel

• Increasing land prices

• Providing jobs and taxes

• Preventing cultural exchange

The World Exposition is an example of which MICE component?

• Meeting

• Incentive

• Conference

• Exhibition

Which of the following best describes the event industry?

• A niche of the hotel industry only

• Focused solely on weddings

• An umbrella term for meetings and events

• Only concerned with entertainment shows