BDV_quiz1

Which of the following best defines branding?

• Creating logos and colors

• Developing advertising campaigns

• Building a distinctive identity that creates value and emotional connection

• Pricing strategy

Bobobox, an Indonesian capsule hotel brand, relies heavily on its branding to attract millennials. Which branding aspect is MOST crucial for Bobobox?

• Differentiation in experience design

• High production costs

• Importing foreign design trends

• Standard hotel room service

Which of these is an example of brand development?

• Indomie introducing 'Indomie Rasa Rendang' to connect with Indonesian heritage

• A supermarket selling imported products

• Lowering prices during inflation

• Changing supply chain vendors

Which is NOT part of brand identity ideals?

• Durability

• Commitment

• Profitability

• Authenticity

Which Indonesian brand illustrates authenticity in its branding by showcasing heritage values?

• Batik Keris

• Xiaomi Indonesia

• Starbucks

• Grab

When Tokopedia emphasizes 'Every wish can be fulfilled,' it aligns with which identity ideal?

• Vision

• Flexibility

• Durability

• Coherence

Which brand identity element is represented by the 'Garuda bird' in Garuda Indonesia’s logo?

• Abstract mark

• Emblem

• Pictorial mark

• Letterform

The distinctive 'Indomie' wordmark is an example of:

• Letterform

• Wordmark

• Emblem

• Abstract logo

In Indonesia, when Shopee invites K-pop idols for campaigns, which brand force is most visible?

• Certification

• Brand licensing

• Social media dynamics

• Private labelling

A product labeled 'Sertifikat Halal MUI' strengthens branding through:

• Certification

• Personal branding

• Redesign

• Private labeling