Edexcel GCSE Business 1.2 Quiz

Which of the following is not one of the four main customer needs a business must consider?

• Location

• Quality

• Customer Service

• Price

What term describes dividing a market into groups of customers with similar characteristics or needs?

• Market Mapping

• Market Analysis

• Market Segmentation

• Market Research

Which of the following is an example of Primary Market Research?

• Reading a government census report

• Analysing a competitor's annual sales figures

• Conducting a face-to-face survey

• Reviewing articles from a trade magazine

Quantitative data is best described as:

• Data based on opinions and feelings.

• Data that is difficult to analyse.

• Data based on numbers and statistics.

• Data collected using a focus group.

A business using a market map is primarily trying to:

• Calculate its break-even point.

• Find the best location for its physical store.

• Determine the number of employees it needs.

• Identify a gap in the market or position its product.

Which one of the following is a benefit to a business of understanding customer needs?

• It eliminates all market competition.

• It prevents all future risks.

• It increases the likelihood of generating sales.

• It reduces all operating costs.

Which method of market segmentation targets customers based on their location, such as region, city size, or climate?

• Demographic Segmentation

• Psychographic Segmentation

• Geographic Segmentation

• Behavioural Segmentation

An entrepreneur reading a trade magazine article about industry trends is conducting:

• Primary research

• Field research

• Secondary research

• Qualitative research

Which of the four customer needs is most closely linked to a customer looking for the best value for money?

• Quality

• Convenience

• Choice

• Price

A business develops a Unique Selling Point (USP) primarily to:

• Reduce the risk of obsolescence.

• Increase the cost of production.

• Gain a competitive advantage over rivals.

• Segment its market geographically.