Managing Sustainability - Week 8

What does sustainable consumption mean according to UNEP (2010)?

• Using goods and services without considering the environment

• Meeting needs while reducing resource use, pollution, and waste

• Buying only eco-labeled products

• Reducing consumption to zero

Which of the following is NOT an option for sustainable consumption?

• Replace conventional products with eco-friendly ones

• Increase usage intensity to maximize value

• Reduce or eliminate usage

• Adopt lifestyle changes like vegetarian diets

Which consumer segment is described as environmental leaders and activists?

• Sprouts

• True Blue Greens

• Green Back Greens

• Grousers

The consumer group Sprouts is best described as:

• Actively engaged environmental leaders

• Fence-sitters who buy green only if convenient

• Indifferent and disengaged from green issues

• Leaders in green innovation

Which group is least likely to engage in sustainable behavior because they see indifference as mainstream?

• True Blue Greens

• Green Back Greens

• Apathetics

• Grousers

Why did Lidl’s Fairtrade banana strategy fail in Germany and other markets?

• Poor quality bananas

• Price premium led to a decline in sales

• Lack of supply chain partners

• Overproduction of bananas

What does the attitude–behavior gap refer to?

• People acting sustainably even when they don’t care

• People’s positive attitudes not leading to sustainable actions

• A gap in marketing research on sustainability

• Governments failing to enforce laws

In the SHIFT framework, “S” stands for:

• Sustainability

• Social influence

• Sharing economy

• Self-awareness

Which factor in the SHIFT framework emphasizes routines and daily practices?

• Tangibility

• Feelings

• Habit

• Individual self

Which SHIFT factor highlights making sustainability impacts visible and clear?

• Tangibility

• Feelings

• Social Influence

• Individual Self