The Marketing Mix: 4Ps of Marketing

Front

The 4P's of marketing are:

Back

Product, place, promotion and price

Front

Product involves either the product or service the business is selling to satisfy customer needs and wants.

Back

True

Front

Is a brand the name of a product only?

Back

False

Front

Packaging can be used to:

Back

Attract customer attention, Preserve the produce to ensure quality, Communicate product benefits

Front

Which element of the marketing mix is a source of revenue for the business?

Back

Price

Front

A factor that does not influence price is:

• The cost of production
• The cost of the item 10 years ago
• The competitive environment
• Whether it is a new or existing product to the market

Back

The cost of the item 10 years ago

Front

Does promotion include advertising only?

Back

False

Front

To maximise customer reach, a business should:

Back

Sell door-to-door

Front

Is this...
Options: Place, Product, Promotion, Price

Back

Promotion

Front

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

Back

strategy