Note 2 Writing & the Planning Process

Which narrative structure is recommended for creating engaging content?

• Start with a conclusion, then introduce the topic

• Start with an introduction, build interest in the middle, and finish with a clear, memorable conclusion

• Only provide a list of facts

• Begin with the most complex information

A company has built a prototype and is now testing it with users. According to the Design Thinking stages, what is the next step they should focus on?

• Clarify

• Ideate

• Develop

• Implement

Which of the following best describes the purpose of hierarchy in arranging information?

• To guide the reader’s attention using typographic and visual elements

• To make the content more colorful

• To increase the length of the document

• To reduce the amount of information presented

According to Lupton (2024), what is one benefit of good hierarchy in information design?

• It improves readability and helps users absorb your message quickly

• It makes the document more expensive to print

• It hides important information from the reader

• It increases the complexity of the content

A student is writing an article and wants to ensure the body copy is effective. Which strategy should they use based on the learning material?

• Write long paragraphs without breaks

• Use bullets or sections to organize information

• Include as many technical terms as possible

• Avoid summarizing ideas

What is the primary purpose of a Call-to-Action (CTA) in communication?

• To tell the audience what to do next

• To provide background information

• To summarize the main points

• To entertain the audience

When developing visual references, which of the following activities is recommended?

• Collecting samples, inspiration images, and font/colour swatches

• Writing a detailed report

• Conducting interviews

• Filming a documentary

What is the purpose of creating a moodboard when developing visual references?

• To organize and visualize findings from collected samples and inspirations

• To write a summary of the project

• To calculate project costs

• To schedule meetings

Analyze the following CTAs: "Shop and save now!" and "Get involved today." What do they have in common regarding their intended effect on the audience?

• Both provide detailed product information

• Both are designed to prompt immediate action from the audience

• Both are used to display company policies

• Both are used to introduce a new employee

Which of the following is an important step when planning your layout?

• Decide on grids, margins, and placement of elements

• Ignore the flow of content

• Add as many images as possible without planning

• Skip defining margins