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Marketing Mix

Authored by Wayground Content

Business

6th - 8th Grade

Used 8+ times

Marketing Mix
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.

brand

product

logo

target market

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The object or end to be achieved is the _________________________. 

Purpose

Business

Reason

promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A person who buys the product or service is a _____________________________.

target market

competition

brand

customer

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The department of ________________ is responsible for promoting a favorable image to the public. 

target market

customer

public relations

competition

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A ____________________ is meeting a need with words or actions instead of tangible products.

product

service

logo

customer

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A _________________________________ are promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them.

product

premium

logo

marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

 ______________________ is the way you advertise your product. 

product

promotion

logo

brand

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