Marketing Mix
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Business
6th - 8th Grade
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.
brand
product
logo
target market
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The object or end to be achieved is the _________________________.
Purpose
Business
Reason
promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
A person who buys the product or service is a _____________________________.
target market
competition
brand
customer
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The department of ________________ is responsible for promoting a favorable image to the public.
target market
customer
public relations
competition
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
A ____________________ is meeting a need with words or actions instead of tangible products.
product
service
logo
customer
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
A _________________________________ are promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them.
product
premium
logo
marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
______________________ is the way you advertise your product.
product
promotion
logo
brand
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