Consumer Behavior

What is the first stage of the online buying process?

• Evaluation of Alternatives

• Problem Recognition

• Purchase Decision

• Post-Purchase Behavior

Which of the following is an example of the Information Search stage?

• Adding an item to your cart

• Returning a product

• Watching product reviews on YouTube

• Using a discount code at checkout

What describes the digital consumer journey?

• It always happens in one sitting

• It is a straight line from ad to purchase

• It’s a non-linear journey with many touchpoints

• It only happens on desktop websites

Which of the following is not a type of social proof?

• Verified reviews

• User-generated content

• Testimonials

• Pop-up ads

What factor includes things like impulse buying and urgency?

• Social

• Situational

• Psychological

• Technical

The post-purchase stage includes writing a review or contacting support.

• True

• False

Consumers always make decisions based on logic, not emotions.

• True

• False

Reviews with higher volume can influence buyers more than just the average rating.

• True

• False

Micro-moments refer to key moments in the online journey like “I want to buy.”

• True

• False

Influencers are considered untrustworthy sources for online consumers.

• True

• False