FORESIGHT 9.1

Which company has become the first company to reach the $4 trillion value?

(a)  

Founded in 1952 in Mumbai as Vishnu Industrial Chemical Company, X emerged as one of India’s early FMCG players rooted in ayurvedic formulations, best known for its presence in oral and personal care. Identify X.

(a)  

One of these statements about SWOT and PESTEL is an imposter. Can you spot the odd one out?

• PESTEL focuses only on external factors, while SWOT includes internal and external

• SWOT is more suitable for organizational self-assessment

• PESTEL considers sociocultural and technological trends; SWOT does not

• SWOT is time-bound while PESTEL is not

A traditional Indian textile company plans to expand by launching a new line of eco-friendly fabrics, targeting the same set of customers through its existing retail network. The management classifies this move as “Market Development” under the Ansoff Matrix. Why is this classification flawed?

• The company is entering a new market, not launching a new product

• Market Development applies only when entering foreign geographies

• This is actually Product Development since the product is new to existing customers

• Ansoff Matrix does not apply to B2C businesses

I once rose fast, a market Star, Growth slows down, but I still spar. Profits flow, my share is strong.
What am I?
In the Matrix — where do I belong?

• Cash Cow

• Question Mark

• Dog

• Unicorn

Founded in 1884 by an ayurvedic practitioner known as Daktar Burman, X began with remedies for cholera and malaria. Over decades, it professionalized ayurveda at scale - moving from a Calcutta clinic to a pan-India FMCG powerhouse.

(a)  

Which concept best explains when a company uses psychological pricing to make ₹999 seem more attractive than ₹1000?

• Price skimming

• Odd–even pricing

• Value-based pricing

• Penetration pricing

A company launches an existing product in an adjacent geography, but targets a completely new customer segment with modifications in pricing and distribution. According to Ansoff Matrix, this is closest to:

• Market Penetration

• Market Development

• Product Development

• Diversification

Started in 1950 as a sweet shop in Jalandhar, the family business grew into transport and retail before venturing into education in 2005. Today, it is a sprawling 600-acre private university with students from over 50 countries. Identify X.

(a)  

I make customers cheer, but CFOs frown, Prices fall till rivals drown. Short-term win, long-term scar — What am I, in business war?

• Price War

• Hostile Takeover

• Market Expansion

• Brand Merger