Basic Understanding of Digital Marketing

Berdasarkan definisi berikut, pilihlah jawaban yang tepat untuk mengisi bagian yang kosong: 'Pemasaran digital (Digital Marketing) adalah serangkaian aktivitas pemasaran yang memanfaatkan ________, internet, dan media elektronik untuk mempromosikan produk atau jasa, menjangkau konsumen, membangun hubungan, dan mendorong terjadinya transaksi.'

• teknologi digital

• alat transportasi

• bahan makanan

• energi terbarukan

The main difference between traditional marketing and digital marketing as described in the definition is:

• Traditional marketing uses offline channels, while digital marketing uses online channels.

• Traditional marketing is always cheaper than digital marketing.

• Digital marketing does not require any strategy, while traditional marketing does.

• Traditional marketing only targets young audiences, while digital marketing targets all ages.

According to the definition, which activities are included in digital marketing?

• Promoting products or services

• Reaching consumers

• Building relationships

• Encouraging transactions

• All of the above

Fill in the blank: The characteristic where marketing decisions are made from the analysis of consumer behavior, trends, and digital metrics is called _________.

• Berbasis Data (Data-Based)

• Berbasis Intuisi (Intuition-Based)

• Berbasis Tradisi (Tradition-Based)

• Berbasis Emosi (Emotion-Based)

Fill in the blank: The characteristic where communication with the audience can be done directly without time delay is called _________.

• Real Time Interaction

• Asynchronous Messaging

• Delayed Feedback

• Offline Communication

Fill in the blank: The characteristic where marketers can set target audiences specifically (demographics, location, interests) is called _________.

• Targeted Audience

• Mass Marketing

• Random Sampling

• Broad Reach

Fill in the blank: The characteristic where various formats (text, image, video, audio, interactive) can be used is called _________.

• Fleksibilitas Media (Media Flexibility)

• Keterjangkauan Biaya (Cost Effectiveness)

• Keterbatasan Waktu (Time Limitation)

• Keterbatasan Tempat (Location Limitation)

The characteristic that is especially more efficient compared to traditional media such as TV or newspapers is called _________

• Biaya Efisien (Cost Efficient)

• Jangkauan Terbatas (Limited Reach)

• Waktu Tunda (Time Delay)

• Interaksi Rendah (Low Interaction)

Which of the following is NOT listed as a key component in digital marketing in the image?

• Content Marketing

• Email Marketing

• Targeted Audience

• Product Manufacturing

• Data Analytic

Which of the following is an example of Email Marketing as shown in the image?

• Instagram Reels

• HelloTalk email notification

• YouTube video

• Facebook post