Product/Market Expansion Grid

A fast-food chain introduces a new plant-based burger to its existing customer base. Which growth strategy does this represent?

• Market Penetration

• Product Development

• Market Development

• Diversification

A cosmetic company increases its advertising to encourage more frequent purchases among current customers. Which strategy is being used?

• Market Penetration

• Market Development

• Diversification

• Product Development

A Malaysian bakery begins exporting its pastries to Singapore and Indonesia. What type of growth strategy is this?

• Product Development

• Market Development

• Diversification

• Market Penetration

A smartphone company launches a brand-new line of smart home devices to enter a completely new market. Which strategy does this illustrate?

• A) Diversification

• B) Product Development

• C) Market Development

A coffee shop chain offers loyalty discounts and promotional offers to attract more repeat visits from existing customers. Which strategy is being applied?

• Market Penetration

• Market Development

• Product Development

• Diversification

A furniture company that traditionally sells home furniture now introduces an office furniture line for businesses. Which growth strategy is this?

• Market Penetration

• Market Development

• Product Development

• Diversification