Product/Market Expansion Grid

Product/Market Expansion Grid

Professional Development

6 Qs

quiz-placeholder

Similar activities

SKO Giveaway Quiz

SKO Giveaway Quiz

Professional Development

10 Qs

Quiz Sosialisasi ELS

Quiz Sosialisasi ELS

Professional Development

10 Qs

LC THA  Outing 2024

LC THA Outing 2024

Professional Development

10 Qs

Ulang Tahun PBK ke-6

Ulang Tahun PBK ke-6

Professional Development

10 Qs

E&C Quiz

E&C Quiz

Professional Development

10 Qs

design thinking

design thinking

University - Professional Development

10 Qs

Introducing Business Ethics

Introducing Business Ethics

University - Professional Development

10 Qs

Unit 1: Collate Training Nomination (TAN) Part Two

Unit 1: Collate Training Nomination (TAN) Part Two

Professional Development

10 Qs

Product/Market Expansion Grid

Product/Market Expansion Grid

Assessment

Quiz

Business

Professional Development

Practice Problem

Hard

Created by

Winnie Tham

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A fast-food chain introduces a new plant-based burger to its existing customer base. Which growth strategy does this represent?

Market Penetration

Product Development

Market Development

Diversification

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A cosmetic company increases its advertising to encourage more frequent purchases among current customers. Which strategy is being used?

Market Penetration

Market Development

Diversification

Product Development

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A Malaysian bakery begins exporting its pastries to Singapore and Indonesia. What type of growth strategy is this?

Product Development

Market Development

Diversification

Market Penetration

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A smartphone company launches a brand-new line of smart home devices to enter a completely new market. Which strategy does this illustrate?

A) Diversification

B) Product Development

C) Market Development

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A coffee shop chain offers loyalty discounts and promotional offers to attract more repeat visits from existing customers. Which strategy is being applied?

Market Penetration

Market Development

Product Development

Diversification

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A furniture company that traditionally sells home furniture now introduces an office furniture line for businesses. Which growth strategy is this?

Market Penetration

Market Development

Product Development

Diversification

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?