Strategic Management

Which of the following is a corporate-level strategy?

• Differentiation

• Market Penetration

• Competitive Pricing

• Diversification

A business-level strategy focuses on:

• The entire organization

• How to compete in a specific market

• Geographic expansion

• Capital budgeting

Functional-level strategies are primarily concerned with:

• Shareholder returns

• Market share

• Departmental activities

• Industry competition

Which is an example of a stability strategy?

• Expanding into a new country

• Merging with a competitor

• Maintaining current operations

• Launching a new product line

Retrenchment strategies are typically used when:

• A firm wants rapid growth

• A firm is doing well financially

• A firm needs to cut costs or downsize

• A firm is entering a new industry

In a blue ocean strategy, companies:

• Compete in existing markets

• Focus only on cost leadership

• Create uncontested market space

• Avoid innovation

A red ocean represents:

• A) New and untapped markets

• B) Existing and highly competitive markets

• C) Markets with no competition

• D) Markets with high innovation

One key tool of blue ocean strategy is:

• SWOT analysis

• Value Innovation

• Porter's Five Forces

• Benchmarking

Which of the following is NOT a characteristic of blue ocean strategy?

• High competition

• New demand creation

• Value innovation

• Breaking the value-cost trade-off

In the BCG Matrix, a “star” has:

• Low growth, high market share

• High growth, high market share

• Low growth, low market share

• High growth, low market share