Marketing (Turizm 3-kurs) 1-3-mavzular

1. What is the main purpose of the subject “Branding in Hotels”?

• Constructing hotels

• Teaching brand creation and management

• Studying tax systems

• Developing regional marketing
  
  

2. Which of the following is one of the key functions of a brand?

• Increasing production costs
  
  

• Expanding warehouse space

• Increasing customer loyalty

• Simplifying loan procedures

3. What is the main difference between a brand and a trademark?

• In emotions and trust
  
  

• Only in the logo

• Only in pricing
  
  

• In geographic location

4. What does the object of the subject mainly include?

• The banking system

• Medical services
  
  

• Agriculture
  
  

• Hotels and their branding processes

5. What is rebranding?

• Closing a company
  
  

• The process of changing or updating a brand
  
  

• Reducing taxes

• Managing storage facilities
  
  

6. What is the period of branding development during 1870–1900 called?

• The age of free thinking
  
  

• The era of new brands
  
  

• The era of the first brands

• The digital era
  
  

7. What does a national brand represent?

• A brand used only online

• A brand known worldwide

• The same concept as a trademark
  
  

• A brand recognized within a single country
  
  

8. What is a corporate brand?

• A brand used only for products
  
  

• A brand based on a company’s name and image
  
  

• A brand without a trademark
  
  

• A brand limited only to services
  
  

9. Which of the following is an advantage of brand creation?

• Reducing product prices
  
  

• It can be sold as intellectual property

• Reducing the number of employees

• Remaining only in the local market
  
  

10. What does “brand identity” refer to?

• The brand’s logo and visual appearance
  
  

• Tax statistics
  
  

• Production process
  
  

• Marketing budget