Scenario-Based Multiple Choice Questions on SWOT Analysis

A small bakery, ‘Sweet Treats’, is famous for its homemade pastries. However, new bakeries have opened nearby offering similar products at lower prices. What is the main THREAT faced by ‘Sweet Treats’?

• The bakery’s loyal customers

• The entry of new competitors

• The bakery’s skilled staff

• High product quality

A mobile phone company, ‘TechPro’, has strong research and development but lacks brand recognition in the market. What is its main WEAKNESS?

• Poor innovation

• Limited market awareness

• High product quality

• Strong research team

A clothing brand, ‘UrbanWear’, notices an increase in customer demand for eco-friendly fashion. What is the main OPPORTUNITY in this situation?

• Customers shifting to online shopping

• Rising cost of materials

• Increasing trend toward sustainability

• Decline in local production

A gym, ‘FitZone’, has state-of-the-art equipment and certified trainers but struggles to attract new members. Which SWOT category does this issue fall under?

• Strength

• Weakness

• Opportunity

• Threat

A restaurant, ‘TasteBuds’, is known for its excellent customer service. A new opportunity arises as the government promotes local tourism. How can ‘TasteBuds’ use this to its advantage?

• Improve service quality

• Partner with travel agencies to attract tourists

• Reduce menu prices

• Focus only on local customers