Chocolate bar - end topic quiz

Look at the Oreo chocolate candy bar wrapper shown. Which option best describes a primary function of food packaging for products like this?

• To protect the product and keep it safe and fresh

• To increase the weight of the product

• To make the product harder to recognize

• To hide brand information from consumers

You are designing a chocolate bar for a specific audience. Which considerations would best help you tailor the product to that target audience?

• De-barking and de-inking

• Fonts and colours

• Paper bleaching chemicals

• Curbside collection process

Which purpose of food packaging focuses on keeping the food fresh for longer by slowing spoilage?

• Preservation

• Protection

• Attractiveness

• Transport

Which step in the paper lifecycle specifically removes inks from used paper during recycling?

• Pulping

• De-inking

• Tree farming

• Sheet forming

Which set correctly matches the letters in SMART to what makes a good logo design?

• Simple, Memorable, Appropriate, Resizable, Timeless

• Stylish, Marketable, Artistic, Reusable, Trendy

• Simple, Marketable, Abstract, Repeatable, Timed

• Strong, Memorable, Accurate, Reproducible, Technical

In branding, which statement best distinguishes a logo from identity and brand?

• A logo is the emotional image people feel about a company.

• A logo is the visual mark or icon that identifies a business; identity is the visual aspects of the brand; brand is the perceived emotional corporate image as a whole.

• Identity and brand are both just different names for a logo.

• Identity is the emotional perception, while brand is only the color scheme.

Which option best explains why adding a recognizable logo to a chocolate wrapper increases brand identity, as shown with Twix, Wonka, and Kinder Surprise?

• It changes the flavor of the chocolate so customers prefer it.

• It helps customers quickly identify the product and associate it with the brand’s visual style.

• It reduces packaging costs by using fewer colors.

• It hides important product information to make the wrapper cleaner.

Which statement best describes the difference between a logo, an identity, and a brand?

• A logo is the visual mark; identity is the system of visual elements; brand is the overall perception people have of a company.

• A logo and identity are the same, while a brand is just the company name.

• A logo is the overall perception; identity is the company’s mission; brand is only the color scheme.

• A logo is any slogan; identity is packaging only; brand is the legal trademark.

In a packaging net, what does a dashed line usually indicate?

• A cut line

• A fold line

• A glue area that must be removed

• A printed guideline with no function

You are preparing a chocolate bar wrapper that will fold into a cube-shaped package. The task says: "Draw a net for the cube. Each side of the cube is 55 mm. Remember fold lines and tabs." Which tool is essential for ensuring each square in the net is the correct size?

• Scissors

• Ruler

• Glue stick

• Coloured pencil