Sip – Snap – Share

Which objective best reflects understanding the Sip–Snap–Share concept within a hospitality context?

• Memorize cocktail ingredient ratios only

• Understand Sip–Snap–Share in mixology and customer experience

• Calculate bar inventory turnover

• Design a logo for a beverage brand

A bar wants more guests to check in on social media and post photos of their drinks. Based on the training goals, which action aligns most directly with this aim?

• Lower the drink prices during happy hour only

• Create Wow moments for check-in and sharing

• Replace all glassware with disposable cups

• Offer only classic cocktails without garnish

Which set best reflects the desired taste profile under Sip?

• Sweet, creamy, heavy

• Balanced, fresh, memorable

• Sour, bitter, salty

• Spicy, smoky, aged

Under Snap, which factor is NOT explicitly listed as making a drink Instagrammable?

• Color

• Garnish

• Effect

• Price

Which pairing correctly matches a trend with its primary customer appeal?

• Wellness mocktails — stronger alcoholic punch

• Smoke & Fire effects — dramatic presentation

• Coffee & tea mixology — removal of caffeine

• Boba & dessert cocktails — minimal sweetness

A venue aims to boost interaction and user-generated content. Based on the Wow Moments strategies, which combination is most effective?

• Interactive touch and photo-friendly setup

• Color-changing cocktails and wellness mocktails

• Boba add-ons and reduced garnish

• Standard glassware and back-of-house prep

Which task specifically focuses on naming and discoverability for social media?

• Pitch in 2 minutes

• Create name and hashtag

• Vote for most viral idea

• Group brainstorm an Instagrammable cocktail

Which action comes last in the sequence of the mini-game?

• Create name and hashtag

• Group brainstorm an Instagrammable cocktail

• Pitch in 2 minutes

• Vote for the most viral idea

The term 'Instagrammable cocktail' most closely emphasizes which marketing objective?

• Optimizing cost per acquisition

• Enhancing visual appeal to drive social sharing

• Improving shelf-life of ingredients

• Increasing alcohol content for differentiation

Why is creating a hashtag part of the challenge?

• To comply with alcohol regulations

• To enable tracking and encourage user-generated content

• To set the drink’s price

• To determine ingredient sourcing