Cialdini's Principles of Persuasion Quiz

What does the phrase 'Click, Run' describe?

• A thoughtful decision-making process

• Automatic, unconscious reactions to certain triggers or cues

• A marketing strategy

• A persuasion technique

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.9-10.5

CCSS.RI.8.5

Which principle of persuasion is based on the idea that people feel obligated to repay favors, gifts, or kindness?

• Reciprocity

• Liking

• Unity

• Social Proof

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.9-10.5

CCSS.RI.8.5

What is the key idea behind the principle of Scarcity?

• People value things more when they seem rare, limited, or exclusive

• People are more easily influenced by people they like

• People tend to obey or believe those they perceive as credible, powerful, or official

• People feel pressure to act in ways that are consistent with their previous decisions

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.9-10.5

CCSS.RI.8.5

Which principle of persuasion is based on the idea that people are more easily influenced by people they like, admire, or feel connected to?

• Liking

• Unity

• Authority

• Social Proof

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.9-10.5

CCSS.RI.8.5

What is the ethical tip for using the principle of Authority?

• Use authority based on image, not competence

• Use authority based on competence, not image

• Fake expertise to gain trust

• Use titles and uniforms to appear credible

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.9-10.5

CCSS.RI.8.8

Which principle of persuasion is based on the idea that people tend to obey or believe those they perceive as credible, powerful, or official?

• Authority

• Liking

• Unity

• Social Proof

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.9-10.5

CCSS.RI.8.5

What is the key idea behind the principle of Commitment & Consistency?

• People feel pressure to act in ways that are consistent with their previous decisions

• People value things more when they seem rare, limited, or exclusive

• People are more easily influenced by people they like

• People tend to obey or believe those they perceive as credible, powerful, or official

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.9-10.5

CCSS.RI.8.8

Which principle of persuasion is based on the idea that people are more influenced by those who share their identity?

• Unity

• Liking

• Social Proof

• Authority

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.9-10.5

CCSS.RI.8.8

What is the ethical tip for using the principle of Social Proof?

• Use fake testimonials to create a sense of normalcy

• Use real testimonials, not fake ones

• Create uncertainty to make people look to the group

• Use social proof to manipulate people's decisions

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.9-10.5

CCSS.RI.8.8

What is the phrase to remember for the impact of influence?

• 'Intent trumps impact'

• 'Impact trumps intent'

• 'Influence is power'

• 'Persuasion is manipulation'

Tags

CCSS.RL.11-12.7

CCSS.RL.6.3

CCSS.RL.7.3

CCSS.RL.8.3

CCSS.RL.9-10.3