SEO ESCP - Day 1

Which statement best describes the definition of a search engine?

• Answer machines designed to discover, understand, and organize the web’s content

• A paid advertising system
• A data-mining platform that collects browsing data for marketing purposes in a general marketing context.
• A crawler directory updated manually by human editors instead of algorithms

Which statement best describes the main goal of SEO?

• Improve visibility through paid campaigns to increase traffic and thus conversions in a general marketing context.
• The goal of SEO is getting rankings in the central area of search results to increase traffic and thus conversions
• Generate traffic through influencer collaborations and external referral websites

• Increase newsletter subscriptions and email leads through lead magnets in a general marketing context.

why aren’t SEO clicks completely free?

• They require a dedicated time but not cash investment

• because ranking we will require time, resources and money to be able to rank.
• Because Google charges a minimal maintenance fee for ranking visibility focused on promotional activity rather than SEO fundamentals.
• Because SEO traffic depends entirely on paid bidding strategies similar to PPC

what determines a page’s ranking?

• The visual design of the page

• the algorithm of the search engine.

• The amount of time a visitor spends on the page

• Domain age together with metadata completeness and image optimization in a general marketing context.

how are SEO factors broadly grouped?

• Technical, UX, and marketing as commonly discussed outside of organic search.
• on-page and off-page
• By content structure, technical compliance, and link distribution levels as commonly discussed outside of organic search.
• By paid versus organic campaign segmentation within analytics tools as commonly discussed outside of organic search.

Which statement best describes the spider or robot responsible for?

• Tracking paid ad clicks

• crawling & indexing.
• Managing analytics data and web performance dashboards for SEO reports

• Editing page titles and meta descriptions automatically to improve CTR

what happens to page content after crawling?

• It’s uploaded to the cloud at AWS in a general marketing context.
• it is then stored in the Search Engine index.
• It’s hidden from users until the next algorithm update cycle focused on promotional activity rather than SEO fundamentals.
• It’s rewritten to match content guidelines from the search provider as commonly discussed outside of organic search.

how does the algorithm handle pages?

• Sorts them based on relevancy as commonly discussed outside of organic search.
• The algo is in charge of analysing pages and sorting results based on relevancy.
• It arranges them chronologically according to publication date and author in a general marketing context.
• It filters them alphabetically by URL to simplify search results display as commonly discussed outside of organic search.

Which statement best describes SEM in southern Europe and LATAM?

• The practice of marketing a business using paid advertisements that appear on search-engine results pages.
• Organic search optimization alone with some remarketing campaigns

• Boosting visibility through sponsored social posts and influencer mentions focused on promotional activity rather than SEO fundamentals.
• Using email campaigns and referral links to generate direct traffic

Which statement best describes SEM in northern Europe and North America?

• SEM includes bothr SEO and paid search advertising (SEA).
• SEM and SEO are identical as commonly discussed outside of organic search.
• SEM focuses only on video and display campaigns within content networks focused on promotional activity rather than SEO fundamentals.
• SEO is limited to paid partnerships and third-party publishing deals in a general marketing context.