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SEO ESCP - Day 1

Authored by Santiago Hermosa

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Professional Development

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SEO ESCP - Day 1
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24 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which statement best describes the definition of a search engine?

Answer machines designed to discover, understand, and organize the web’s content

A paid advertising system
A data-mining platform that collects browsing data for marketing purposes in a general marketing context.

A crawler directory updated manually by human editors instead of algorithms

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which statement best describes the main goal of SEO?

Improve visibility through paid campaigns to increase traffic and thus conversions in a general marketing context.
The goal of SEO is getting rankings in the central area of search results to increase traffic and thus conversions

Generate traffic through influencer collaborations and external referral websites

Increase newsletter subscriptions and email leads through lead magnets in a general marketing context.

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

why aren’t SEO clicks completely free?

They require a dedicated time but not cash investment

because ranking we will require time, resources and money to be able to rank.
Because Google charges a minimal maintenance fee for ranking visibility focused on promotional activity rather than SEO fundamentals.

Because SEO traffic depends entirely on paid bidding strategies similar to PPC

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

what determines a page’s ranking?

The visual design of the page

the algorithm of the search engine.

The amount of time a visitor spends on the page

Domain age together with metadata completeness and image optimization in a general marketing context.

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

how are SEO factors broadly grouped?

Technical, UX, and marketing as commonly discussed outside of organic search.
on-page and off-page
By content structure, technical compliance, and link distribution levels as commonly discussed outside of organic search.
By paid versus organic campaign segmentation within analytics tools as commonly discussed outside of organic search.

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which statement best describes the spider or robot responsible for?

Tracking paid ad clicks

crawling & indexing.

Managing analytics data and web performance dashboards for SEO reports

Editing page titles and meta descriptions automatically to improve CTR

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

what happens to page content after crawling?

It’s uploaded to the cloud at AWS in a general marketing context.
it is then stored in the Search Engine index.
It’s hidden from users until the next algorithm update cycle focused on promotional activity rather than SEO fundamentals.
It’s rewritten to match content guidelines from the search provider as commonly discussed outside of organic search.

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