🎧 QUIZ: UNDERSTAND YOUR AUDIENCE – LISTENER IS THE CENTER

Why is it important to understand your audience?

• Because you have to write what you like

• Because radio is a one-on-one conversation

• Because the audience has similar interests

• Because radio is related to images

A common mistake that many radio writers make is what?

• Speaking too fast

• Writing what they like, not what the audience needs

• Using too much background music

• Speaking too softly

What question should you ask first when creating an audience profile?

• Who are they? Where are they? What do they need to hear?

• What time is my program?

• What music should I play?

• What do I like to talk about?

Which audience group has the highest ability to listen online or while driving?

• Young listeners (18–30)

• Adults (30–50)

• Senior citizens (50+)

• Experts

What do adults (30–50) usually listen to the radio for?

• Study for exams

• Relax and learn new things

• Listen to traditional music

• Avoid silence

What type of story do older listeners (50+) like the most?

• Technology and business

• Quick news updates

• Humanistic, traditional, and touching stories

• Talking about sports

What tone is best for a young audience?

• Serious and formal

• Friendly, natural, sometimes humorous

• Slow and emotional

• Cold and technical

What type of language should be used in radio storytelling?

• Complex and academic

• Simple and emotional

• Technical and abstract

• Foreign words

What is special about Japanese radio storytelling (NHK)?

• Fast and interesting

• Soft, calm, with natural sounds

• Focused on business and logic

• Based on audience debates

What makes Vietnamese radio storytelling unique?

• High drama and shocking endings

• Complex structure and theory

• The warmth of humanity, genuine emotions, and hopeful endings

• Focus on international politics