Ethical Practices in Marketing Quiz

What is one of the main ethical criticisms of marketing?

• Creation of needs — materialism

• Promoting environmental sustainability

• Encouraging healthy lifestyles

• Supporting local businesses

Which of the following is considered an unethical marketing practice?

• Promoting fair competition

• Exaggerated claims — puffery

• Truthful advertising

• Transparent communication

What does 'Sugging' refer to in marketing?

• Using celebrities to endorse products

• Offering discounts to attract customers

• Promoting products through social media

• Selling under the guise of a survey

Which organization developed the Code of Ethics in 2012 to regulate marketing?

• Federal Trade Commission (FTC)

• United Nations (UN)

• World Health Organization (WHO)

• Australian Association of National Advertisers (AANA)

What is the role of Ad Standards in marketing?

• To increase product sales

• To promote unethical marketing practices

• To create advertisements for businesses

• To manage the complaint resolution process

Which of the following is an example of invasion of privacy in marketing?

• Using customer data without consent

• Providing clear product information

• Promoting eco-friendly products

• Offering loyalty rewards

What does the Competition and Consumer Act 2010 require businesses to do?

• Promote junk food

• Use stereotyping in advertisements

• Avoid ethical behavior

• Engage in fair competition

Which of the following is an unethical practice related to truth and accuracy in advertising?

• Providing honest product reviews

• Transparent pricing

• Concealed facts

• Promoting health benefits

What is puffery in marketing?

• Exaggerated claims

• Truthful advertising

• Accurate product descriptions

• Promoting fair competition

Why is ethical behavior important in marketing?

• It protects consumers and creates business opportunities

• It increases the use of stereotyping

• It encourages invasion of privacy

• It promotes dishonesty in advertising